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Course Outline
Data Integration in Looker Studio
- Overview of data source connectors
- Connecting Google Analytics, BigQuery, and external platforms
- Resolving common data integration issues
Custom Metrics and Calculated Fields
- Creating calculated fields for custom analysis
- Using formulas to generate unique metrics
- Blending data from multiple sources
Advanced Data Visualization Techniques
- Exploring advanced chart types (e.g., scatter plots, heatmaps)
- Designing interactive dashboards with filters and controls
- Incorporating dynamic date ranges and drilldowns
Automating Reports and Workflows
- Setting up real-time data updates
- Scheduling and sharing automated reports
- Integrating Looker Studio with other tools and platforms
Best Practices for Data Storytelling
- Using color, layout, and text effectively
- Tailoring reports to different audiences
- Ensuring data accuracy and consistency in reporting
Final Project: Building an Advanced Dashboard
- Creating a dashboard integrating multiple data sources
- Designing advanced visualizations and interactivity
- Presenting insights and recommendations
Summary and Next Steps
Requirements
- Basic understanding of Looker Studio or data visualization concepts
- Experience with at least one data source, such as Google Analytics or spreadsheets
Audience
- Data analysts
- Marketing specialists
- Operations teams
- Team leads
14 Hours
