Get in Touch
 Duration 40 hours

Course Outline

1. Conceptualizing the Product

  • Identifying customer needs
  • Analyzing the market and competitors
  • Determining the market size relevant to the customer issue or requirement
  • Segmenting users and defining personas
  • Establishing product vision, purpose, and strategy
  • Prioritization based on value and effort
  • Mapping value and desired outcomes

2. Developing the Product

  • User-centered design (UX/UI)
  • Incremental and iterative development with cross-functional teams (Scrum)
  • Managing the backlog and drafting user stories
  • Applying early validation techniques (MVP, experiments)
  • Setting product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-informed design
  • Service design blueprint (service mapping)
  • Backlog management and prioritization (expert-led session)

3. Launching the Product to Customers

  • Managing releases and roadmaps
  • Formulating go-to-market strategies
  • Onboarding users and evaluating post-launch experience
  • Collecting feedback in the production environment
  • Aligning with marketing and sales teams
  • Constructing the product funnel and monitoring dashboards

4. Realizing Value

  • Product metrics (NPS, DAU, retention, etc.)
  • Monetization and pricing frameworks
  • Analyzing the funnel
  • Assessing customer value (LTV, CAC, ROI)
  • Iterating based on data insights
  • Managing the product lifecycle
  • Ensuring product scalability and sustainability
  • Product Profit & Loss (P&L)
  • Developing the business case

Recap and Next Steps

Requirements

  • A solid grasp of banking operations
  • Practical experience in digital product development
  • Basic familiarity with AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking experts engaged in AI-driven product design

Number of participants


Price per participant

Testimonials (1)

Upcoming Courses

Related Categories