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Course Outline

1. Product Strategy and Conceptualization

  • Identifying customer needs
  • Analyzing market trends and competitors
  • Defining the market size related to customer problems or needs
  • Defining user segments and personas
  • Establishing product vision, purpose, and strategy
  • Prioritizing based on value and effort
  • Creating value maps and defining desired outcomes

2. Product Development

  • User-centered design (UX/UI)
  • Incremental and iterative development using cross-functional teams (Scrum)
  • Backlog management and writing user stories
  • Early validation techniques (MVP, experiments)
  • Defining key product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-driven design approaches
  • Service design blueprints (service mapping)
  • Backlog management and prioritization (session with an expert)

3. Product Delivery to the Customer

  • Release planning and roadmap management
  • Go-to-market strategies
  • Onboarding processes and measuring post-launch user experience
  • Gathering feedback in a production environment
  • Coordinating efforts with marketing and sales teams
  • Developing the product funnel and monitoring dashboards

4. Value Capture and Optimization

  • Product metrics (NPS, DAU, retention, etc.)
  • Monetization strategies and pricing models
  • Funnel analysis
  • Customer value metrics (LTV, CAC, ROI)
  • Data-driven iteration
  • Product lifecycle management
  • Ensuring product scalability and sustainability
  • Product Profit and Loss (P&L) analysis
  • Business case development

Summary and Next Steps

Requirements

  • Comprehensive understanding of banking operations
  • Practical experience in digital product development
  • Familiarity with fundamental AI concepts

Target Audience

  • Product managers within the banking sector
  • Leaders driving digital transformation
  • Banking professionals engaged in the design of AI-driven products
 40 Hours

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