Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying customer needs
- Analyzing the market and competitors
- Determining the market size relevant to the customer issue or requirement
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritization based on value and effort
- Mapping value and desired outcomes
2. Developing the Product
- User-centered design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Managing the backlog and drafting user stories
- Applying early validation techniques (MVP, experiments)
- Setting product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (applying AI to products)
- Data-informed design
- Service design blueprint (service mapping)
- Backlog management and prioritization (expert-led session)
3. Launching the Product to Customers
- Managing releases and roadmaps
- Formulating go-to-market strategies
- Onboarding users and evaluating post-launch experience
- Collecting feedback in the production environment
- Aligning with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Value
- Product metrics (NPS, DAU, retention, etc.)
- Monetization and pricing frameworks
- Analyzing the funnel
- Assessing customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Product Profit & Loss (P&L)
- Developing the business case
Recap and Next Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Basic familiarity with AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-driven product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today