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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of the Veo, Imagen, Chirp, and Lyria models
  • Industry-wide application scenarios
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-fidelity images
  • Addressing style, consistency, and branding requirements
  • Practical lab: producing product imagery

Video Creation with Veo

  • Managing text-to-video processes
  • Editing and enhancing generative video content
  • Practical lab: generating short-form marketing videos

Speech and Audio with Chirp

  • Exploring text-to-speech and speech-to-text functions
  • Applications in voice cloning and accessibility
  • Practical lab: creating branded audio assets

Music Generation with Lyria

  • Composing generative music across various genres
  • Integrating musical elements into marketing and media strategies
  • Practical lab: producing background music tracks

Combining Media Modalities

  • Connecting outputs across models (image, audio, and video)
  • Developing multimodal workflows for narrative storytelling
  • Practical lab: assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Navigating ethical considerations and brand safety protocols
  • Optimizing workflows for scalability and regulatory compliance
  • Case studies illustrating enterprise adoption strategies

Summary and Future Directions

Requirements

  • Practical experience with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Acquaintance with media workflows involving image, video, or audio

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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