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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Industry-wide application scenarios
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Designing prompts for high-fidelity images
- Addressing style, consistency, and branding requirements
- Practical lab: producing product imagery
Video Creation with Veo
- Managing text-to-video processes
- Editing and enhancing generative video content
- Practical lab: generating short-form marketing videos
Speech and Audio with Chirp
- Exploring text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical lab: creating branded audio assets
Music Generation with Lyria
- Composing generative music across various genres
- Integrating musical elements into marketing and media strategies
- Practical lab: producing background music tracks
Combining Media Modalities
- Connecting outputs across models (image, audio, and video)
- Developing multimodal workflows for narrative storytelling
- Practical lab: assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Navigating ethical considerations and brand safety protocols
- Optimizing workflows for scalability and regulatory compliance
- Case studies illustrating enterprise adoption strategies
Summary and Future Directions
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Acquaintance with media workflows involving image, video, or audio
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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