Get in Touch

Course Outline

Module 1: Brand Storytelling

  • Core principles of brand narrative
  • Building emotional connections with audiences
  • Case studies of effective narratives

Module 2: Advertising Trends

  • Global and local market trends
  • Analysis of award-winning campaigns
  • Extracting inspiration for creative work

Module 3: AI in Advertising

  • Introduction to AI tools for creative sectors
  • Integrating AI into advertising workflows
  • Demonstrations for campaign design

Module 4: Creativity & Art Workshop

  • Creativity methods influenced by Artbrand Atelier style (see Instagram)
  • Adapting artistic approaches for advertising concepts
  • Collaborative workshop: bridging art and campaign

Recap and Future Directions

Requirements

  • Foundational knowledge of marketing principles
  • Background in communication or creative projects
  • Knowledge of advertising campaign structures

Target Audience

  • Marketing and communications specialists
  • Creative directors and design teams
  • Brand managers
 10 Hours

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories