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Course Outline
Module 1: Brand Storytelling
- Core principles of brand narrative
- Building emotional connections with audiences
- Case studies of effective narratives
Module 2: Advertising Trends
- Global and local market trends
- Analysis of award-winning campaigns
- Extracting inspiration for creative work
Module 3: AI in Advertising
- Introduction to AI tools for creative sectors
- Integrating AI into advertising workflows
- Demonstrations for campaign design
Module 4: Creativity & Art Workshop
- Creativity methods influenced by Artbrand Atelier style (see Instagram)
- Adapting artistic approaches for advertising concepts
- Collaborative workshop: bridging art and campaign
Recap and Future Directions
Requirements
- Foundational knowledge of marketing principles
- Background in communication or creative projects
- Knowledge of advertising campaign structures
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.