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Duration 14 hours
Course Outline
Introduction to AI in OOH/DOOH Digital Marketing
- An overview of the OOH and DOOH advertising ecosystem.
- The current landscape of programmatic OOH.
- How AI contributes to enhancing sales strategies and operational efficiency.
AI-Driven Prospecting and Lead Qualification
- Identifying target accounts through AI-powered insights.
- Understanding predictive lead scoring models.
- Integrating AI prospecting tools with CRM systems.
Enhancing Proposal Personalization with AI
- Generating dynamic content for client proposals.
- Leveraging AI-assisted creative recommendations.
- Customizing offers based on customer behavior data.
Data Analysis and Performance Insights
- Strategies for collecting and processing OOH campaign data.
- Utilizing AI tools for comprehensive campaign performance reporting.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Professional Training
- Employing AI chatbots to practice objection handling.
- Applying speech analysis and feedback tools.
- Engaging in scenario-based pitch roleplays.
Integrating with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH execution.
- Utilizing Place Exchange API data for advanced targeting and reporting.
- Exploring automation opportunities across proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI Advertising
- Key data privacy considerations.
- Ensuring transparency in AI-driven decision-making processes.
- Adhering to industry compliance guidelines.
Summary and Recommended Next Steps
Requirements
- Foundational knowledge of core digital marketing principles.
- Familiarity with standard OOH and DOOH advertising workflows.
- Prior experience in sales or account management roles.
Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
