Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its user interface
- Overview of marketing automation and lead lifecycle management
- Effective management of leads, accounts, and audiences
- Creating intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms
- Developing landing pages and dynamic content blocks
- Building automation workflows, including drip campaigns
- Measuring campaign performance and optimizing outcomes
Module 3: Advanced Automation and Personalization
- Designing multi-channel nurturing programs (email, social, web)
- Utilizing tokens and snippets for content reuse and consistency
- Applying AI-driven personalization via Adobe Sensei
- Integrating CRM systems such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creating dashboards and performance reports
- Understanding multi-channel attribution and calculating ROI
- Implementing data governance and ensuring security compliance
- Applying best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education
- Building automated workflows for student communication and follow-up
- Evaluating and presenting results based on campaign objectives
Summary and Next Steps
Requirements
- Fundamental understanding of digital marketing and CRM concepts
- Familiarity with email marketing and lead management workflows
- Interest in automation and data-driven marketing strategies
Target Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff involved in communication, outreach, or enrollment marketing
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
