Make for Marketing Automation Training Course

This instructor-led, live training in Sweden (online or onsite) is tailored for advanced AI/ML engineers, data scientists, and technology innovators seeking to incorporate AI capabilities into Make workflows to streamline and automate processes.

By the conclusion of this training, participants will be able to:

• Understand the capabilities of AI and machine learning in automation.
• Integrate AI/ML models into Make workflows using APIs.
• Implement sentiment analysis, predictive modeling, and data-driven decision-making.
• Optimize and scale AI-driven automation workflows.

This instructor-led, live training in Sweden (online or onsite) is designed for advanced developers, system integrators, and technical operations teams aiming to enhance their automation processes by integrating external APIs with Make.

Upon completion of this training, participants will be able to:

• Comprehend Make’s API structure and methods for extending its functionality.
• Utilize APIs to seamlessly integrate third-party applications.
• Develop custom connectors for applications without native support.
• Apply advanced automation strategies combining Make and APIs.

In today's interconnected world, a brand's digital presence is vital for a business's survival.

This live, instructor-led training is designed for marketing professionals at all levels who wish to enhance a company's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses seeking to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit analyzes how your brand is discussed on online channels you do not control, thereby evaluating brand perception.

By the conclusion of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other disciplines within an organization, including customer experience, online user journeys, insight generation, marketing strategy, and planning.

Upon completing this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and enhance a brand's positioning within a specific market.
• Construct a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the era of AI.
• Discover valuable insights into how various customer groups perceive a business and its products or services.
• Implement online social listening techniques.
• Utilize AI to improve the efficiency of routine brand audits.

This instructor-led, live training in Sweden (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, develop impactful content strategies, and boost brand engagement.

Upon completion of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally suited for professionals engaged in Digital Marketing and strategy development. The curriculum covers the fundamental concepts necessary to achieve traction in digital media. It provides delegates with an introduction to core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, participants will understand the critical role of analytics and strategic planning, supported by practical examples.

This training program is ideally designed for professionals working in digital marketing and strategic planning.

The curriculum covers the fundamental concepts required to achieve success in the Chinese market via digital channels. It explores core digital marketing strategies, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

Upon completion of the course, participants will grasp the significance of analytics and effective strategy implementation, supported by practical examples.

This instructor-led, live training in Sweden (online or onsite) is designed for beginner-to-intermediate level general staff who want to learn the fundamental concepts of digital marketing, direct marketing strategies, and how to use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges established sales methodologies with contemporary digital channels to more effectively connect with, engage, and retain customers. This program provides participants with actionable strategies and tools to optimize their online presence, enhance the customer experience, and drive tangible business growth.

This instructor-led live training, available online or on-site, is designed for beginner to intermediate sales professionals seeking to refine their digital selling and customer engagement capabilities to achieve superior results in online markets.

Upon completion of this training, participants will be able to:

• Leverage digital channels to attract and convert new clients.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent, personalized follow-up.
• Utilize digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulated real-life sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

This instructor-led live training in Sweden (online or onsite) targets intermediate-level IT professionals and automation engineers. The course focuses on mastering advanced Make features, optimizing complex workflows, and handling error management effectively.

Upon completion of this training, participants will be able to:

• Leverage advanced Make features to automate workflows.
• Optimize processes by applying conditional logic, iterators, and error handling techniques.
• Integrate multiple applications to achieve seamless automation.
• Monitor and troubleshoot workflows to ensure maximum efficiency.
• Apply best practices for scaling workflow automation solutions.

This instructor-led live training Sweden (online or onsite) targets intermediate-level professionals who wish to leverage Make to integrate various business applications, streamline operations, and boost productivity.

By the conclusion of this training, participants will be able to:

• Set up automated workflows between different business applications.
• Use Make to connect SaaS tools such as Google Workspace, Slack, Trello, and Stripe.
• Design and implement multi-step workflows without coding.
• Optimize and troubleshoot automated workflows.

This instructor-led, live training in Sweden (online or onsite) is aimed at intermediate-level remote teams, project managers, and HR professionals who wish to automate collaboration and task management processes using Make.

By the end of this training, participants will be able to:

• Automate team collaboration tasks and notifications.
• Integrate Make with project management tools.
• Streamline HR and onboarding workflows.
• Improve task tracking and reporting with automation.

This instructor-led, live training in Sweden (online or onsite) is designed for intermediate-level data professionals who want to use Make to build automated data pipelines and streamline data synchronization processes.

By the end of this training, participants will be able to:

• Set up automated data pipelines using Make.
• Integrate various data sources, including databases, CRMs, and cloud applications.
• Implement real-time data synchronization and transformation.
• Optimize and troubleshoot automation workflows.

This instructor-led, live training in Sweden (online or onsite) is designed for advanced-level DevOps specialists looking to automate CI/CD pipelines, infrastructure monitoring, and cloud deployments by leveraging Make.

Upon completion of this training, participants will be equipped to:

• Automate CI/CD workflows using Make and establish integrations with Jenkins, GitHub, and Docker.
• Handle infrastructure automation for the provisioning and monitoring of cloud resources.
• Deploy efficient workflow automation for code deployment, testing procedures, and rollback strategies.
• Enhance infrastructure orchestration by utilizing Make’s advanced integration capabilities.

This instructor-led live training in Sweden (online or onsite) is aimed at intermediate-level eCommerce professionals who wish to streamline their sales and inventory management processes using Make.

By the end of this training, participants will be able to:

• Integrate eCommerce platforms such as Shopify, WooCommerce, and Etsy with Make.
• Automate inventory updates and order tracking across multiple platforms.
• Set up automated workflows for customer communication and support.
• Optimize sales and inventory management through advanced automation strategies.

This instructor-led, live training in Sweden (online or onsite) is aimed at beginner-level participants who wish to learn the basics of workflow automation and simplify their daily tasks using Make.

By the end of this training, participants will be able to:

• Create and manage workflows in Make.
• Integrate different applications into workflows.
• Automate simple tasks such as data synchronization, notifications, and file management.
• Understand how to use pre-built templates and create custom workflows.
• Learn how to troubleshoot and debug workflows.