Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is vital for a business's survival.

This live, instructor-led training is designed for marketing professionals at all levels who wish to enhance a company's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses seeking to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit analyzes how your brand is discussed on online channels you do not control, thereby evaluating brand perception.

By the conclusion of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other disciplines within an organization, including customer experience, online user journeys, insight generation, marketing strategy, and planning.

Upon completing this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and enhance a brand's positioning within a specific market.
• Construct a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the era of AI.
• Discover valuable insights into how various customer groups perceive a business and its products or services.
• Implement online social listening techniques.
• Utilize AI to improve the efficiency of routine brand audits.

This instructor-led, live training in Sweden (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, develop impactful content strategies, and boost brand engagement.

Upon completion of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally designed for professionals working in digital marketing and strategic planning.

The curriculum covers the fundamental concepts required to achieve success in the Chinese market via digital channels. It explores core digital marketing strategies, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

Upon completion of the course, participants will grasp the significance of analytics and effective strategy implementation, supported by practical examples.

This instructor-led, live training in Sweden (online or onsite) is designed for beginner-to-intermediate level general staff who want to learn the fundamental concepts of digital marketing, direct marketing strategies, and how to use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges established sales methodologies with contemporary digital channels to more effectively connect with, engage, and retain customers. This program provides participants with actionable strategies and tools to optimize their online presence, enhance the customer experience, and drive tangible business growth.

This instructor-led live training, available online or on-site, is designed for beginner to intermediate sales professionals seeking to refine their digital selling and customer engagement capabilities to achieve superior results in online markets.

Upon completion of this training, participants will be able to:

• Leverage digital channels to attract and convert new clients.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent, personalized follow-up.
• Utilize digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulated real-life sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Through this 7-hour training session, participants will gain a comprehensive understanding of the Google advertising ecosystem, including where ads are displayed and the unique advantages of various ad formats. The course is highly practical; participants will spend the majority of their time working directly within a Google Ads account. Under the guidance of the instructor, they will manually configure a campaign from start to finish. Beyond initial setup, attendees will also learn essential optimization techniques to ensure their campaigns deliver satisfactory results.

The course is led by an experienced practitioner who actively manages Google advertising campaigns. The final 30 minutes of the training are dedicated to a Q&A session, allowing participants to receive personalized answers to their specific questions regarding Google Ads.

Target Audience:
The Google Ads Essentials Course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise by mastering Google's largest advertising platform.

This instructor-led, live training in Sweden (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken

This instructor-led, live training in Sweden (online or onsite) is designed for beginner to intermediate marketers seeking to create, manage, and optimize advertising campaigns on major social media platforms.

Upon completion of this training, participants will be able to:

• Develop a structured methodology for creating social media campaigns.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign objectives and select appropriate ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance through analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.