AI in Digital Marketing Training Course

Advertising and Creativity offers a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available either online or onsite, is designed for beginner to intermediate-level professionals who want to enhance their capability to design impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns.
• Apply AI tools and workflows tailored to advertising companies.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

AI within digital marketing entails utilizing artificial intelligence technologies to bolster sales efforts, targeting precision, personalization, and campaign optimization in advertising contexts.

This instructor-led live training, available both online and onsite, targets intermediate-level OOH/DOOH sales professionals eager to harness AI for prospecting, personalizing proposals, analyzing data, and simulating pitches. The curriculum places particular emphasis on programmatic integrations, including DV360 and Place Exchange.

Upon completing this training, participants will be equipped to:

• Deploy AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization techniques to develop compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI to refine preparation and delivery.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Course Customization Options

• To arrange customized training for this course, please reach out to us to discuss your specific needs.

This course examines the practical use of artificial intelligence in institutional marketing within the private higher education sector. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training, available online or onsite, is designed for marketing and communications professionals in higher education with intermediate experience who aim to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

Upon completion of this training, participants will be able to:

• Develop AI-assisted academic and brand positioning content that aligns with target personas and channels.
• Design reputation and PR strategies informed by AI for both online and offline environments.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• For a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be applied to daily sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (available online or onsite) targets beginner to intermediate commercial professionals who want to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost efficiency by supporting content development, research, communication, and automated workflows.

This instructor-led live training (available online or on-site) targets professionals with little to no AI experience who aim to enhance their daily efficiency by utilizing ChatGPT.

Upon completion of this training, participants will be capable of:

• Grasping the fundamentals of ChatGPT and its underlying mechanics.
• Applying ChatGPT effectively across various professional tasks.
• Crafting optimized prompts to elicit higher-quality responses.
• Recognizing ChatGPT’s limitations and adhering to best practices for its usage.

Course Delivery Format

• Interactive lectures combined with group discussions.
• Numerous exercises and practical drills.
• Practical application in a live-lab environment.

Customization Options

• To request a tailored training session for this course, please contact us to make arrangements.

This instructor-led live training in Sweden (online or onsite) is designed for marketers who want to incorporate ChatGPT into their marketing campaigns. Participants will learn how to utilize ChatGPT for various marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Employ ChatGPT to generate engaging marketing copy, blog posts, and social media content.
• Create a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led live training in Sweden (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Sweden (online or onsite) is designed for intermediate to advanced marketing professionals eager to master the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing initiatives.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Sweden (online or onsite) is intended for marketing professionals, digital strategists, and technology enthusiasts of all levels who wish to leverage generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Grasp the basics of generative AI and its applications in marketing.
• Apply generative AI tools and platforms to create campaigns.
• Create personalized marketing content using AI models.
• Incorporate AI-generated content into broader marketing strategies.
• Evaluate and optimize AI-driven marketing campaigns to enhance performance.

This instructor-led, live training in Sweden (online or onsite) is designed for intermediate marketing and sales professionals aiming to utilize AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Harness AI for data-driven sales insights and forecasting.
• Incorporate AI tools into marketing and sales automation workflows.