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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Applying emotional intelligence to customer relations
    • Core principles of emotional intelligence when dealing with difficult clients
    • Active listening and empathy
    • Strategic language to shift a difficult client's mindset
  • Profile of contemporary customers
  • Factors contributing to difficult client behavior:
    • Their inherent nature or personality
    • The desire to secure additional benefits
    • Misunderstanding of sales conditions
    • Prior poor customer service experiences
    • Failure to meet product or service quality expectations
    • Personal or financial losses due to inadequate service

Types of Conflicts in Commercial Relationships

  • Conflicts stemming from misunderstandings
  • Conflicts resulting from deduction errors
  • Conflicts arising from unmet expectations

Handling Complaints and Claims

  • Identifying the core issue
  • Assigning responsibility for conflict management
  • Techniques for addressing objections (e.g., the "fog bank" technique)
  • Case study: Managing a complaint regarding unsatisfactory service

Strategies for Conflict Resolution

  • Steps for achieving effective resolution
  • Active listening and proposing viable solutions
  • Specific methods for managing difficult clients (e.g., the "mirror" technique)
  • Transforming objections into sales opportunities
  • Other beneficial strategies

Self-Care and Emotional Management

  • The importance of self-care when handling complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • Purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Experience in client-facing positions
  • A keen interest in enhancing communication and conflict resolution abilities

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders managing client relations
 14 Hours

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