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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communications workflows.
  • Understanding capabilities and limitations when crafting public-facing messages.
  • Promoting responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Utilizing prompts in ChatGPT for policy updates, alerts, and formal statements.
  • Generating adapted versions for various platforms, including web, print, and social media.
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Adjusting tone and voice to align with target audiences.
  • Generating campaigns featuring hashtags, calls to action, and optimal timing cues.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structure in content directed at citizens.
  • Validating translated content for readability and accessibility.

Templates and Reusable Prompts

  • Developing reusable content structures, such as FAQ responses and updates.
  • Incorporating tone and style guidance into prompts.
  • Utilizing examples to shape ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all outputs.
  • Prompting for specific tones, such as informative, empathetic, or reassuring.
  • Reviewing output against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • Public relations (PR) teams.

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