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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communications workflows.
- Understanding capabilities and limitations when crafting public-facing messages.
- Promoting responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Utilizing prompts in ChatGPT for policy updates, alerts, and formal statements.
- Generating adapted versions for various platforms, including web, print, and social media.
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with target audiences.
- Generating campaigns featuring hashtags, calls to action, and optimal timing cues.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure in content directed at citizens.
- Validating translated content for readability and accessibility.
Templates and Reusable Prompts
- Developing reusable content structures, such as FAQ responses and updates.
- Incorporating tone and style guidance into prompts.
- Utilizing examples to shape ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all outputs.
- Prompting for specific tones, such as informative, empathetic, or reassuring.
- Reviewing output against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public relations (PR) teams.
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.